Hi, my name is Michelle Louisa
Bridging Vision & Execution.
I'm an aspiring product manager with a passion for creating impactful digital experiences.
Work together
Internship Experience.
-
Aug 2025 – Dec 2025
Business Intelligence Intern
Shopee
- Analysed large-scale datasets using SQL, encompassing 10M+ transactions and 1M+ users, to drive data-informed insights for evaluating and improving marketing strategies.
- Developed dashboards with automated workflows to enable tracking of user engagement and measure marketing effectiveness, reducing turnaround time from days to minutes.
- Designed and executed CRM-driven A/B tests to validate marketing hypotheses, enabling data-backed decisions that refined personalisation strategies and boosted user retention.
-
Jan 2026 – Jun 2026
Product Management Intern
ShopBack
- Improved clarity and adoption of a web-based Xmrit metrics dashboard by 20% through usability enhancements, enabling more consistent experiment tracking and performance monitoring for weekly business reviews.
- Conducted data analysis on user profiles and behaviour using SQL and Python for a personalisation product concept, identifying trends and user segmentations to inform go-to-market strategy and launch prioritisation.
- Designed and deployed an automated data pipeline for API-based data extraction workflow, improving data ingestion efficiency by 30% and enhancing data quality for downstream analytics and experimentation.
-
Upcoming
Incoming Product Management Intern
GovTech Singapore
My thoughts, captured.